Okay, so it's true that our over-stressed lifestyle doesn't lend itself anymore to lengthy, steamy sex sessions (or even sexual regularity), but, despite this, women who love sex still manage to indulge.

It's also true that perhaps they're few and far between those who wield sexuality as a lure only to become the opposite when their prey is snared, and those who find sex boring, a chore or plain unpleasant.

But the ones that plunge into sex with gusto because of the pure pleasure are around. And no, please curb your desire to call them sluts. That's so dinosaur.

I've always thought Joan Collins was a great lover of sex, as was Marilyn Monroe and English actress Helen Mirren. And surely Halle Berry and Catherine Zeta-Jones are part of this passion.

Throughout the ages, however, female sexual eagerness has been a treacherous path for most women, garnering condemnation as well as persecution, both subtle and overt.

The old adage was that women weren't supposed to enjoy sex, just provide it. Those who actually enjoyed it, needed it and showed it, were pilloried.

Savvy men snapped such women up fast and then tried to control their sexuality so other men weren't attracted to them. Indeed a treacherous path.

However, in these enlightened times, although plenty of young women are happily unaware that the joy of sex is still thought to be male territory, the world of female sexuality remains a mystery to many.

They're the young, single founders of Cakenyc.com, a New York-based website established five years ago and dedicated to the exploration and celebration of female sexuality. "Cake" is their nickname for female genitalia, a name chosen, says Gallagher, because it was "fun" and they felt women would respond to it.

They were right. Cakenyc.com has been extremely successful mainly among straight and bi-curious women and has built a reputation as being an ideal site for women to express themselves sexually and become more informed.

"It's all about promoting the pursuit of sexual pleasure for women and encouraging progressive female sexual thought," explains 32-year-old Gallagher, who has a master's degree in human sexuality and public health. Twenty-seven-year-old Kramer has a bachelor's degree in women's studies.

And there are no boundaries in the "Cake" world. If it's female sexuality, it's included. From masturbation, porn and fetishes to anal sex, one night stands, BDSM and threesomes, there are no restrictive, judgmental attitudes.

They've now expanded their reach into the mainstream with their first book A Piece of Cake: Recipes for Female Sexual Pleasure. An entertaining and informative read (not to mention stimulating), it explores female sexual libido, laying bare even the most secret of women's sexual thoughts, needs, fears and fantasies -- all with contemporary honesty and directness.

Although aimed at the 18-35 age group, it's a book for a woman of any age who ever wondered why there has always been such a double standard when it came to the acceptance (and expression) of a strong female libido.

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